Build amazing gear. Do right by people. Train hard.

Inspired by the military community and outdoor life. Designed in Seattle, Built in the USA. Geared for wherever you may face adversity.


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The harder the challenge, the better.  

This is a salute to all who kick doors down and do what they say. For those who stare down challenges with a laugh and stand their ground. And for the times that doing these are not so easy, roll up your sleeves and do work. Consistently.

I am a product designer who grew up building models of WWII tanks and drawing robots and planes (my 1st grade teacher told me to stop drawing dogfights on my spelling tests). Many years later, I cut my teeth with GORUCK Challenges and am raising hell to give back to the veteran community.

"Dear Lord, lest I continue in my complacent ways, help me to remember that somewhere someone died for me today. And if there be war, help me to remember to ask, "Am I worth dying for?"

-Eleanor Roosevelt Wartime Prayer